This means that absorption is a lot faster and action isn't localized because “there’s basically a bubble that encapsulates all the essential oils and CBD in the crème and takes it to the bloodstream.” In addition, Ensminger pointed out, InSpirit’s crèmes are based on a liposomal formula. However, they knew they wanted to stay away from products you can find only in dispensaries, “more like mom-and-pops product.” So they came up with a product that looked like other mainstream creams, followed FDA guidelines (don't confuse this with it being FDA approved, because the FDA does not evaluate over-the-counter drugs) and that could be sold anywhere, even on, Inc. “CBD from hemp, which is not psychoactive, has great pain relieving qualities,” Nordyke said. Vice President of Sales & Marketing, Rod Ensminger, walked Benzinga through the company and its products.
“It's fun for us to be a part of a company that can make products that actually work, do not have side effects, and as a company, is just getting started,” she said. “When I saw how well Inmotion helped Rodney with his knee, I tried it on my shoulder, and it worked immediately,” she said. Robinson Peete seemed to share the enthusiasm of the former Detroit Lions quarterback.
“We could not be more excited about the product, and about where this company will go in the future!” “Holly and I came to know the founders and then became both spokespeople and partners in the company,” Peete said. Seeing how much it helped him deal with pain, Rodney and his wife, Holly Robinson Peete – who you may know from "The Talk" and "21 Jump Street" - reached out to Nordyke and his partner Rod Ensminger, and told them they wanted to be a part of the company.
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